Social Media Replacing Traditional Media: Not Going To Happen

Many believe that social media replacing traditional media is a foregone conclusion. It isn't. Rather, integrate it with current marketing.

Amplify’d from dempseymarketing.com

How many times have you heard, perhaps within the past week or month, that social media replacing traditional media is a foregone conclusion? I’ve read it. Many won’t say it directly, but it’s stated in the way blog posts and magazine articles are written. But here’s the thing – “traditional media” like television, radio and magazines aren’t going anywhere anytime soon.

Ok so you can argue using the newspaper industry example. The issues that industry faces is due to ignorance and stubborn refusal on their part to integrate online media into their mix. Oops, a little late now. Or is it? So far the New York Times has signed up more than 200,000 paying digital subscribers (source). They aren’t dead just yet. Read more at dempseymarketing.com

 

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