Wednesday, June 29, 2011

Free eBook: About Pages That Sell You

Make your about page form a solid relationship with your readers so you get more leads and customers. Find out how in this free guide.

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When was the last time you read an about page that, when you were finished reading it, made you feel more connected to the owner of the site or left you with a clear understanding of what you can expect?


That long eh?


We’ve talked about the importance of a good about page before and how they can help form deeper relationships with your readers and customers. Today we’ll take it to another level with the lastest ebook from Dempsey Marketing: About Pages That Sell You.

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Sunday, June 26, 2011

5 Tips For Writing A Business White Paper

Find out how to use business white papers to generate more leads for your company.

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White papers are a highly effective way to generate leads for your business. At Dempsey Marketing we’re releasing one each week. So far we’ve released:



Those three whitepapers have generated a total of 108 leads as I write this post.

Read more at dempseymarketing.com
 

Saturday, June 25, 2011

Make Sure You’re Using These 7 SEO Plugins For WordPress

Out of the box WordPress has very few true SEO features. Use these 7 plugins to turn your WordPress site and blog into an SEO machine.

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WordPress is great for publishing content, but when it comes to ranking high in the search engines, be sure you have these 7 SEO plugins installed. Let’s take a look at each.
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Friday, June 24, 2011

7 Tips For Keeping Your Entrepreneurial ADD In Check

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Ideas are the one thing an entrepreneur never lacks. However, when entrepreneurial ADD kicks in strong, it can quickly ruin a business.


Ideas are great; destroying a business – not so much.


Here’s 7 tips to keep the entrepreneurial ADD in check.

Read more at dempseymarketing.com
 

Tuesday, June 21, 2011

Free eBook: Keywords That Convert And How To Find Them

Download the latest SEO guide: Keywords That Convert And How To Find Them and discover a method of using keywords that directly impact the bottom line of your business.

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Using the right keywords for search engine optimization means the difference between wasting time & money and attracting your ideal customer. But many companies believe that pure numbers on keywords are enough to bring in the business.


That idea is entirely incorrect.

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Monday, June 20, 2011

Finally True Personalized Marketing With Infusionsoft

Personalized marketing - not easy, but totally possible with a combination of your blog and Infusionsoft. Find out how in this post.

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One of the holy grails a business can achieve is personalized marketing. Just because someone is interested in say blogging, doesn’t necessarily mean they’re interested in Twitter or LinkedIn. And this is where most email marketing systems fail services businesses.


If you offer more than one service or have a complex offering – something many entrepreneurs and small businesses do – then a single email sequence is going to send your leads information they don’t want or care about. That can result in more unsubscribes – your lead numbers go down.


So what can you do to prevent this?


I’m not going to lie – it’s non-trivial, and totally possible.

Read more at dempseymarketing.com
 

Saturday, June 18, 2011

If you want to increase your reach on Twitter...

Then you need to be in Triberr. Forget the debate you want to join in. Here's why.

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There’s been a lot of debate on whether or not to use Triberr to help increase your reach on Twitter. No more debate – you do. Here’s why.
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Friday, June 17, 2011

Successful marketing has one main ingredient: empathy.

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Empathy in Marketing: The Hidden Key To Success

Empathy. When employed in marketing, it’s one of the most powerful things on earth.


It can be subtle in the case of many advertisements on television. Or it can be blatant as a gang member telling a kid how fantastic they are and how wrong their parents are to be telling them what to do.

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Thursday, June 16, 2011

No need to pushy or shady sales tactics on your blog.

Find out how to use direct marketing on your blog to start getting more customers without all the pushy sales tactics.

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Selling On A Blog Without Being Shady

Cash is not only king, it’s the lifeblood of a business. If you want your business to stay alive, you need cash. If you want cash, you need to sell.


So let’s start this conversation off on the right foot with this statement:


It is not wrong to sell.

Read more at dempseymarketing.com
 

Wednesday, June 15, 2011

Get The Facts On SEO Competition

Doing a Google search and looking at how many results are returned is not a true measure of the competition you face. Find out how to really know in this post.

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SEO Competition – 3 Facts You Need To Know

In the Search Engine Optimization (SEO) case study I released last week you were introduced to the method I used to get a website to #3 on Google – the Bullseye SEO Method. This method is composed of 3 steps:



  1. Audience-focused keyword research

  2. A pay-per-click (PPC) campaign to validate the keywords found in the research

  3. Bullseye search engine optimization: a combination of content strategy and link building


This method is proven to work as shown in the case study. And while that’s great, you could easily be lulled into a sense of thinking this could not only work for you, but it can work really fast. It can, but it depends on a large factor – competition.

Read more at dempseymarketing.com
 

Tuesday, June 14, 2011

Free Guide To Twitter For Business

Download the free ebook - Definitive Guide To Twitter For Business - and find out how to use Twitter to get more leads and sales for your business.

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Free eBook: Definitive Guide To Twitter For Business

Effectively using Twitter for business requires an understanding of the new rules. In addition, there are a handful of tools that help you connect with the three groups of people you need to help grow your business using social media.


Find out exactly how to connect with the three groups and what tools you can use with the Definitive Guide To Twitter For Business.

Read more at dempseymarketing.com
 

Sunday, June 12, 2011

No more guessing on when to publish blog posts.

HitSniffer is a real-time analytics app that can tell you exactly what days and times are best for publishing blog posts. This gives you the greatest reach possible. Find out how.

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When Is The Best Time To Blog? Let HitSniffer Tell You

Stop guessing what the best time to blog is and let HitSniffer to show you.


I’ve talked about HitSniffer before, it’s my go-to real-time analytics application. For a geek like me – a total numbers freak – I love watching people come to my blog from social media, read a blog post and then head somewhere else on the site.


The insight you can glean from this is immense, and we’ll get into that in later posts. Today I’d like to show you how HitSniffer can tell you the best day and time to publish your posts.

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Saturday, June 11, 2011

Comments help build your blog community...

So which commenting system is best? There are a lot of options. This guide will help you choose the one that's best for you.

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Which Commenting System Is Best To Build A Blog Community?

When you’re blogging for business it’s easy to get caught up in writing compelling content, ensuring you have proper calls to action on posts where it makes sense, and sharing your content on every social network you’re a part of.So how do you capture the attention of all those folks once they get to your website? You do that by fostering a community around your business. And that’s where commenting comes into play.


The question we’ll answer today is what commenting system is best to build a blog community? There are many out there to choose from, but what will help the most? Let’s take a look.

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Thursday, June 9, 2011

How much free is enough?

How much free can you sustainably give away before your business collapses from a lack of sales?

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The True Value Of Free Content: How Much Free Is Enough?

There’s a lot of free content floating around on the Internet today – some very good, much of it a waste of time, and some of it useless crap.


This free stuff comes in many forms: blog posts, videos, audios, ebooks, tweets, status updates, and more. Free free free free free.


There’s a few problems with free though, so let’s talk about those first. After that we’ll get into when free can work really well.

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Tuesday, June 7, 2011

SEO Case Study: Front Page Of Google

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SEO Case Study: Front Page Of Google



Case Study Front Page Of GoogleSearch Engine Optimization (SEO) is one of the best ways to keep a steady flow of new visitors and leads coming to your site. Many SEO companies work to keep you in the dark about what they are doing to get your site ranked. Some companies never deliver what’s promised.


In this SEO case study you’ll find out the three steps I used to get my #1 keyword to the front page of Google in 3 months.


Fill out the form on the left and download the case study today.



Read more at dempseymarketing.com