Monday, November 21, 2011

How Content Curation Changed Everything For Me

Content curation changes the way we use social media. Too much sharing can kill a community. Focus on quality and engagement, not quantity.

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As an entrepreneur and marketer it’s imperative to take frequent looks at your strategy and see how well it’s working. If something needs improvement don’t wait – make the change and continue moving forward.


For me, this is one of those times.


To fully explain this change in strategy I need to show you how it all fits together. There are a few moving parts here:



  1. Content curation strategy

  2. General and content sharing strategy with Twitter and Triberr

  3. The new strategy


Take my hand and come down the rabbit hole with me…

Read more at dempseymarketing.com
 

Tuesday, November 8, 2011

Is A Blog Really Meant For Engagement?

Blogs were created for publishing content not for engagement. Do we need to do something different with blogs or do we need a new platform?

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Readers of this blog that have been here for the past few months know that I’ve changed the design more than a few times. And those changes aren’t going to stop.


The #1 reason I’ve changed the design so many times is that I’m trying to get more engagement from you the reader. And I’m not the only blogger out here looking for that. But what does engagement even mean, and can we get engagement from or with the readers of a blog?


Let’s talk about it today.


In order to answer the question of whether or not a blog is a good platform for engagement we first need to define the word.

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Friday, November 4, 2011

Why I Won’t Simply Ignore Klout

A number of people left comments on my last post asking my why I don't just ignore them and their scoring of me. Here's why.

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There have been some fantastic comments on my post about Why I Disabled My Klout Account. I thank each and every one of you here, on other blogs, on Twitter and Facebook, on Google+ and talking with my on Skype for your comments and opinions.


One comment I received more than a few times was why I don’t simply ignore Klout and the score they give me.


Well, let me tell you why…


First, let me ask you a question:


Do you simply ignore the companies you not only disagree with but you feel are harming people?

Read more at dempseymarketing.com
 

Tuesday, November 1, 2011

This Is Why I Disabled My Klout Account

I disabled my Klout account to opt-out of a social scoring system that attempts to measure the the impossible - online influence. Bye Klout.

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Yesterday I sent an email to help@klout.com to disable my account.


I received a nice automated email back from them saying that they will get back to me in 3 days if my question isn’t on their support site, which it isn’t, because I didn’t ask them to disable my account there.

We’ll see what happens in three days. But until then…


In this post I’m going to explain exactly why I did it. And I’ll tell you this, it ain’t for the PR my friend.


Here’s the skinny.

Read more at dempseymarketing.com