Targeted Email Marketing: 4 Steps To Making it Work

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Email marketing, not unlike most direct marketing efforts, will only work if you put some thought behind it. Not doing so will ensure whatever time and effort you did put in is wasted.

Think about the email you’ve received today. Chances are, there were a few that missed the mark. Maybe they got your name or industry wrong or they mentioned tradeshow season in July, when for you it starts in September. Untargeted email campaigns are, unfortunately, very common. Read more at dempseymarketing.com

 

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Blogging For Business: Now We Do It For You

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It almost goes without saying that in today’s social economy every business needs a blog. Thanks to HubSpot the numbers are staring us all in the face:

Companies that blog get 55% more website visitors B2C companies that blog generate 88% more leads than those who do not B2B companies that blog generate 67% more leads than those who do not Companies with > 51 blog articles experience a 77% lift in median monthly leads 57% of companies that blog acquire customers through the channel Read more at dempseymarketing.com

 

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Direct Mail Marketing: It’s Far From Dead

Direct mail marketing isn't going to die anytime soon, despite the explosive growth of social media. Make it a part of your marketing now.

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What I’m about to say is going to shock you, especially coming from a guy who makes a very good living helping clients get more leads and sales online, and that is this – direct mail marketing is far from being dead. Here’s why. Read more at dempseymarketing.com

 

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Entrepreneurs Are Unique, Providing Superior Experience To Customers

Entrepreneurs are unique - there is no separation of business and persona. And do you offer superior service to your customers?

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Hello my friend. It’s been another great week here at Dempsey Marketing, and I’ve been looking forward to this Sunday post ever since writing the one last week about all the new things going on at Dempsey Marketing and in my life.

There are a few things I’d like to discuss with you today and you know I don’t waste time so let’s get right to it. Read more at dempseymarketing.com

 

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7 Secrets a Direct Response Online Marketing Company Might Not Tell You – But I Will

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The role of a direct response online marketing company is to create an infrastructure and an offering that customers want. These companies incorporate a host of proven strategies and free offers to get the market’s attention. By enticing the audience with content rich incentive, they deliver a flood of high quality leads. Which hopefully result in huge increases in revenue. Using a series of tried and true techniques, these companies have people literally running to get their charge cards. The messages they create, fueled by specific delivery cycles, are so motivating that people just have to buy. Seems simple, right? Read more at dempseymarketing.com

 

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22 Practical Strategies For Marketing Online

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If you had 10 hands you wouldn’t have enough fingers to count the number of online marketing strategies available. With so many options available, knowing what works best can be very difficult. Well look no longer!

In this guide you’ll discover 22 proven and practical strategies you can implement today and get more leads online. Read more at dempseymarketing.com

 

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How Direct Response Social Media Marketing Brings Home The Bacon

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Direct response social media marketing is one of the best ways to bring in more business, but not in the way that you’re thinking… Many entrepreneurs and companies believe they need to have a Twitter account, Facebook page, form LinkedIn group and answer questions, and spend countless hours online connecting with potential customers. And to an extent this is true. Which social media networks you choose to create an outpost on should be based on the answers to two questions, not one. Read more at dempseymarketing.com

 

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15 Online Lead Generation Lessons From Direct Response Marketing

This post is epic and talks about 15 lessons you can use from direct response marketing for online lead generation. Grab a cup of coffee or two for this one along with a notepad and get ready for a ton of awesome.

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When it comes to online lead generation, there’s a lot to learn from direct response marketing, the type we practice at Dempsey Marketing. At the risk of sounding mercenary, we’re here for business. Never forget that relationships count and we must always treat people like people and provide value. Also never forget that with every piece of marketing you send out it must accomplish a goal – it causes someone to take an action. That’s where direct response comes in. Let’s look at 15 lessons we can use to get more leads online. Read more at dempseymarketing.com

 

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Online Lead Generation And Social Media: Three Keys For Success

If you want to successfully generate more leads online using social media you need to use these three keys.

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Successful online lead generation using social media requires understanding three important factors. Those three factors are: People using social media have short attention spans Deeper relationships are more important than ever More metrics lead to better results Let’s dig into the details of each of these. Read more at dempseymarketing.com

 

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Marketing Systems: Your Unbeatable Competitive Advantage

Marketing systems create an unbeatable competitive advantage. Map your marketing system to your perfect customer lifecycle and win. See how.

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There was a point in time where I hoped marketing would be simple. The truth of it is that it isn’t, not by a long shot. And while it may be detrimental to myself to say it, inbound marketing isn’t simple. There are a lot of moving parts. There are 4 main parts to inbound marketing: Read more at dempseymarketing.com

 

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How To Track The 10 Most Important Online Marketing Metrics

The 10 most important online metrics and how to track them. Tasty numbers and how-to info.

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Unlike offline advertising that could only be tracked if someone called a certain phone number or sent in a letter or fax, online marketing has an enormous number of metrics we can use to track the effectiveness and ROI of our campaigns. An eMarketer article listed 10 online marketing metrics US marketers are using

So how do we measure these? Let’s take a look. Read more at dempseymarketing.com

 

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The Money In Your Business Is In The Follow Up

Keeping in touch with prospects and customers can multiply your profits. Today this is more important than ever.

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I’ll repeat that: the money in your business is in the follow up. And the easier it is for you to follow up, the more money you can make. To make follow up easier, you need automation. Many businesses go through feast and famine cycles. But guess what – it doesn’t have to happen. You can bring in a steady stream of business, in fact that’s what you want. Sure you want the level of that stream to raise over time, but for many, having a steady flow of business – leads and customers – is a major goal. Read more at dempseymarketing.com

 

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More Personalized Marketing Using Opt-In Offers

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I’m going to come right out and say it – given the technology today and the amount of information someone will give you to get something in return, there is NO excuse for sending impersonal marketing messages in a one-on-one online medium, namely email. The only reasons you can honestly give are that you’re unwilling or unable to: Read more at dempseymarketing.com

 

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Quality Is In The Eye Of The Beholder

Sometimes the doctor is wrong...

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Usually, the opinion of a doctor counts for a lot. If you’re sick and don’t know what’s going on, you listen to a doctor. If you’re in major pain and rushed to the emergency room, you don’t stop and question their methods of saving your life. But in some instances, the opinion of a doctor counts for less and gets in the way of their success. Here’s a story about that… Read more at dempseymarketing.com

 

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Get More Business By Taking Every Form Of Payment

How many forms of payment does your business take?

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The easier it is for people to do business with you the more likely they are to do so. One way to make it easier is to take every form of payment you can. Some are free while many are not. Let’s take a look at the most popular. Read more at dempseymarketing.com

 

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Introduction To The Inbound Marketing Sales Funnel

A new way of marketing needs a new sales funnel. Here it is.

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There are two main online sources people come from to find your site: Search engines via search engine optimization (SEO) Social media marketing – blogging, Twitter, Facebook, LinkedIn, forums, etc. Depending on which source they come, somone can land a few different places on your site, and take a few paths once there. Read more at dempseymarketing.com

 

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