How To Find Your Ideal Customers On Twitter

Use TweetAdder's profile search to find and automatically follow your potential ideal customers on Twitter. Step-by-step instructions how.

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Hint: if you’re following people on Twitter based on what they’re talking about then most likely you are completely missing your ideal customers. Following people based on keywords or hashtags – something every Twitter tool in existence gives you the ability to do – will not lead you to getting more leads and customers. Read more at dempseymarketing.com

 

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Are Social Media And SEO Turning All Of Us Into Sheep?

As SEO and social media continue to merge personalization is limiting our access to information. Are we being turned into sheep for ads?

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Are Google, Facebook and other social media platforms turning us into sheep and making us easier targets for advertisers? In this episode of the New Social SEO Podcast I talk with Dino Dogan of DIYBlogger.net and Triberr about how the continual merger of social media and SEO are actually limiting the amount of information you have access to. Read more at dempseymarketing.com

 

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5 Steps To Knowing Exactly What To Blog About

Use this step-by-step guide for Google Analytics to see what content your blog readers like the most so you know what to blog about.

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Here’s a quick tip for finding out exactly what to blog about. This will take no more than 15 or 20 minutes of your time on a single day and will give you a ton of blog post ideas. Before we get into it though there are some assumptions with this tip: You have been blogging for a few months at least 2 times per week (not a solid requirement but it helps) You have people coming to your blog and reading your posts You are using Google Analytics If you meet those three criteria let’s get to the tip. Read more at dempseymarketing.com

 

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Silly Blogger Klout Doesn’t Care About You

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This morning I saw one of the best commentaries on Klout that I’ve seen in a while. It’s a comment by Bernadette Jiwa on a post from the {grow} blog: Click to be able to actually read the comment By the way Bernadette, I really like the look of your website. Slick. You Are Not The Customer Of Any Social Network Let’s look at how these places make money shall we? Read more at dempseymarketing.com

 

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Focus Like A Kung-Fu Master And Get More Done Than Anyone Else

In part two of the Get More Done Than Anyone Else series discover tips and tricks to keep your focus on your customer and your daily work.

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In part 1 of the Get More Done Than Anyone Else series I laid the foundation for exactly where my advice is coming from. Today we’re going to talk about focus. There are two things to focus on as you go about your business: Your ideal customer Your daily tasks – client work, running the business, etc. In this post we’ll look at each and then I want to hear from you in the comments below how you keep your focus on each. Let’s dig in! Read more at dempseymarketing.com

 

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Twitter Chats And Real-Time Marketing Chats For Business

Use branded, real-time marketing chats to grow the community around your business. Here's why Stanzr is better than standard Twitter chats.

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Have you ever attended a Twitter chat? It’s a pretty interesting experience. A number of years ago Chris Messina introduced the concept of hashtags (that little # symbol followed by a keyword) to Twitter in order to tag conversations and make them easier to find. Today this is something that’s such an embedded part of the Twitter ecosystem that we take them for granted. At least I do. I’m not sure how long Twitter chats have been around for, but I heard about them at least a few years ago and never jumped in. During a conversation with Saul Fleischman and Jure Klepic it sounded like an interesting way to meet more people via Twitter, my favorite social network platform. Yes I just said that Twitter is my favorite. What’s yours? Read more at dempseymarketing.com

 

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How To Get More Done Than Anyone Else

When I see people giving advice I want to know what they're credentials are to be giving it and where they're coming from. Thanks to Harleena Singh I'm writing a series on time management. Before we delve into the techniques I use and the advice I'll be giving I want to give you background on me and where the advice is coming from. That's what this post is all about.

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A huge thanks to everyone that added their book recommendations to yesterdays post, 54 Books Every Business Owner And Marketer Should Read. You all are awesome. Please keep the comments coming and you could win our completely random blog commenting contest. It’s the contest you never knew you were in. And speaking of comments… I had a great conversation in the comments with Harleena Singh, a freelance writer who recently wrote an excellent post abou the role of grandparents in the family. We were chatting about finding the time to read books along with getting everything else done. I asked if she was interested in some productivity tips and she said sure. And thus the launch of this series. Thank you Harleena! Today I want to kick off the series by talking about the environment I’m in and some background on me. Environment is hugely important for productivity. But environment isn’t only your current surroundings it’s everything. Also I want to be sure you all have the proper context that surrounds the advice I give. I’m not superman over here, but I’ve made some conscious choices in my life that impact how I work. Read more at dempseymarketing.com

 

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54 Books Every Business Owner And Marketer Must Read

The other day on the blog I asked my readers what they wanted from me. I received a lot of great answers, one of which was what books influenced the work I do.



Today I have a list of 54 books every business owner and marketer must read.

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I’d be really interested in some of the last few bullet points that you mentioned, specifically how to attract and convert ideal customers and the strategies you use and implement, which books have helped you the most with your methods, and what you see as the most worthwhile blogs for this type of work. Looking forward to reading all the material on the site. Read more at dempseymarketing.com

 

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Your Sales Funnel Is Now Dead

You’re business funnel is dead, and it’s not coming back. Many companies have been using a fairly simplistic sales funnel and it’s been working pretty well. But there’s a huge wrench about to take this little funnel out.



The consumer landscape has changed drastically and with more than 22 sources of information on your company how many are you taking advantage of and meeting your customers in?

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You’re business funnel is dead, and it’s not coming back.

Many companies use this sales funnel and it’s been working pretty well. But there’s a huge wrench about to take this little funnel out. And you can see it when you look closer at that “social media” part at the top of the diagram. So let’s do that. Read more at dempseymarketing.com

 

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Hey Nah Hey Nah The Sidebar’s Back

This weekend I brought the sidebar back to my blog. In this post I give the full explanation as to why. And it's probably not for the reasons that you think.

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After all the hubbub I caused removing the sidebars from the blog and then reporting the results of the removal you might be surprised to see them back. Not only are they back but I moved the blog theme from the Genesis framework to Headway. Now let me explain why all the changes. Read more at dempseymarketing.com

 

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How To Become A Media Company with @ScottScanlon

Attracting and finding customers online requires publishing content on a regular basis. Actually it requires more than that. You need to become a media company.



Find out what that means in my video interview with Scott Scanlon, CEO of You Brand Inc.

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In order for content to truly help you attract and convert your ideal customers you need to become a media company. We’ve talked before about what it means to be a media company, and in this interview with my friend Scott Scanlon, CEO of You Brand Inc., we talk about the mindset shift required to make content seriously work for you. Read more at dempseymarketing.com

 

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Accept No Limitations

Don't let people's jealousy or low self-esteem hold you back.

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The next time someone tells you that your idea is stupid and will never work, that the business idea you have can’t be done, that you don’t have the knowledge to make happen what you want to happen, you have my permission to tell that person to shove off and crawl back to the cave they live in. Accept no limitations. Read more at dempseymarketing.com

 

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The Biggest Advantage You Have Over Your Competition

My entire MBA program was focused on training managers to run large, public companies producing some kind of widget. Large companies like these have their advantages, but in today's social economy they're at a severe disadvantage.



Being small isn't bad. In fact, it's very good.



Find out what makes your business unique and especially suited for success in this economy.

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My ideal customer, the one I speak to the most here in these blog posts, is the owner of a small business providing either services or creating products, that wants to use the Internet to get more leads and sales. This entrepreneur is busy, doesn’t have time to do it all, knows it needs to be done, and is looking for someone to do it. This post is for you. Read more at dempseymarketing.com

 

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The Biggest Advantage You Have Over Your Competition

My entire MBA program was focused on training managers to run large, public companies producing some kind of widget. Large companies like these have their advantages, but in today's social economy they're at a severe disadvantage.



Being small isn't bad. In fact, it's very good.



Find out what makes your business unique and especially suited for success in this economy.

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My ideal customer, the one I speak to the most here in these blog posts, is the owner of a small business providing either services or creating products, that wants to use the Internet to get more leads and sales. This entrepreneur is busy, doesn’t have time to do it all, knows it needs to be done, and is looking for someone to do it. This post is for you. Read more at dempseymarketing.com

 

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Make Klout Work For You

Find out how to make Klout work for you and become an influencer for topics relevant to your business.

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When I first saw Klout my reaction was the same as many others – how in the hell does a company purport to measure the influence one has online when there are so many factors to look at? Well I’ve come around and here’s why. Read more at dempseymarketing.com

 

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How To Sell: Converting An Inquiry Into A Client

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Selling can be tough. It’s hard to know what to say that will make the difference. It can feel awkward because we have questions of appropriateness – We don’t want to be pushy, but we don’t want to give up if they might say yes. We just don’t know how we’re supposed to be to optimize our chances of success. Read more at dempseymarketing.com

 

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Finding Partners And Clients Using HitSniffer

There are many reasons to use real-time analytics, and not just because you have a data fetish like me. I mean... never mind.



We use HitSniffer for real-time analytics in addition to Google Analytics and ClickTale. One great way to use HitSniffer is to spot client and partnership opportunities.



In this short post today I show you how to do it. I think this post has more pictures than actual text. My kind of post

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Google Analytics doesn’t do this. And this IS what YOU want. Check out the following screenshot from HitSniffer:

Don’t mind the nav bar in the middle of the image – that’s  just there because my screenshot app can scroll faster than the bar can move down the page as it scrolls (which it does – very cool). This is one of the reasons that I chose to use WordPress comments on this blog after trying Disqus and LiveFyre – full integration with HitSniffer. Read more at dempseymarketing.com

 

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7 Tips For Building Your Business With Podcasting

Jon provides 7 solid tips for using this highly viable model for gaining more business.

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If you’re working with online content marketing to grow your business and you haven’t got a podcast yet, get one! Especially if you’re a consultant or solo entrepreneur. Seriously, I can’t think of a better way to really connect with customers and prospects and show your skills as a thought-leader, coach, or service provider than with a podcast. One year down the line after starting my own podcast it’s become the biggest source of lead generation for my business. Sure, all the other “traditional” online strategies work: I run a business blog, I’m active on Twitter, post videos from time to time and try and keep up with Google+ and Facebook. It’s the podcast, though, that people seem to connect with as they tell me it helps them really get to know me. Read more at dempseymarketing.com

 

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Slice And Dice Site Blog Traffic Like A Google Analytics Ninja

Only analytics ninjas need to read this one.

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Have you ever sat in your chair thinking, “Gee, I’d like to be able to compare the traffic my blog gets against the traffic my entire site gets?” Yes?! Then you’re in luck today my fellow data geek. The bottom line is this – if you want to attract and convert more of your ideal customers online you need to look at a few key data points: How people get to your site What they do once they get there Most importantly, what got them to convert to a lead And for that you need a website analytics package. We use three on all of our sites and those of our clients: Read more at dempseymarketing.com

 

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