Jon provides 7 solid tips for using this highly viable model for gaining more business.
If you’re working with online content marketing to grow your business and you haven’t got a podcast yet, get one! Especially if you’re a consultant or solo entrepreneur.
Seriously, I can’t think of a better way to really connect with customers and prospects and show your skills as a thought-leader, coach, or service provider than with a podcast.
One year down the line after starting my own podcast it’s become the biggest source of lead generation for my business.
Sure, all the other “traditional” online strategies work: I run a business blog, I’m active on Twitter, post videos from time to time and try and keep up with Google+ and Facebook. It’s the podcast, though, that people seem to connect with as they tell me it helps them really get to know me.
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