Saturday, July 30, 2011

Targeted Email Marketing: 4 Steps To Making it Work

Amplify’d from dempseymarketing.com
Email marketing, not unlike most direct marketing efforts, will only work if you put some thought behind it. Not doing so will ensure whatever time and effort you did put in is wasted.
Think about the email you’ve received today. Chances are, there were a few that missed the mark. Maybe they got your name or industry wrong or they mentioned tradeshow season in July, when for you it starts in September. Untargeted email campaigns are, unfortunately, very common.
Read more at dempseymarketing.com
 

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