Personalized marketing - not easy, but totally possible with a combination of your blog and Infusionsoft. Find out how in this post.
One of the holy grails a business can achieve is personalized marketing. Just because someone is interested in say blogging, doesn’t necessarily mean they’re interested in Twitter or LinkedIn. And this is where most email marketing systems fail services businesses.
If you offer more than one service or have a complex offering – something many entrepreneurs and small businesses do – then a single email sequence is going to send your leads information they don’t want or care about. That can result in more unsubscribes – your lead numbers go down.
So what can you do to prevent this?
I’m not going to lie – it’s non-trivial, and totally possible.
No comments:
Post a Comment