Amplify’d from dempseymarketing.com
Empathy. When employed in marketing, it’s one of the most powerful things on earth.
It can be subtle in the case of many advertisements on television. Or it can be blatant as a gang member telling a kid how fantastic they are and how wrong their parents are to be telling them what to do.
See this Amp at http://amplify.com/u/a14spx
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