Saturday, April 9, 2011

A Marketing Strategy For All Niches

Many niche strategies depend on a single search engine, can only make money in one way, and are very inflexible. Find out a strategy that can work in practically any niche, with any traffic source, and make you money in a variety of ways.

There are many ways to build and monetize niche sites, however some work better than most.


Regardless of what you’re selling and who you are selling it to, there are a set of rules that all sites must adhere to if they are to work, and by “work” I mean create a win/win for you and your customer, and of course make you money.


There are 5 rules in total, and they are:

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Friday, April 8, 2011

Smartly Use PPC For Validation

Use PPC and you get soaked - your budget can get eaten up in less than a day. Do it right, and you can spend much less time and money validating a niche you've found.

When I tell people I use paid strategies to drive traffic to my niche sites, they are a bit surprised. Thankfully when I show certain members of my most inner circle the click through rates and conversion numbers for my ads, they are quite surprised, in a positive way.


Many people getting into niche marketing look to free traffic methods to increase their search engine rankings. The idea is that once the site is sitting on the front page of Google people will come to the site, see the products, and make a purchase. Once you have the people on your site it should then be a “simple” matter of converting them with awesome copy right?


Uh, not so much.

Read more at www.itinerantentrepreneur.com
 

Thursday, April 7, 2011

Lessons From A Recovered Alcoholic

I've been sober for 12 years this month, and since recovering from alcoholism, I've learned a lot about business, marketing, and people. In this post you'll see 6 of the biggest lessons I've learned so far.

Hello, my name is Robert Dempsey, and I’m a recovered alcoholic.


No this is not an April fools joke, that would make this a very different blog post.


I’ve had this post in draft for sometime, thinking about how to approach this, and it’s odd that on April fools I was inspired to write what I hope you will take a few minutes of your Friday to read.

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Saturday, April 2, 2011

How To Make More Sales Guaranteed

You have a greater chance of creating a win/win when you know more about your customer.

The better you understand the people in your market, the deeper the connection you can make with them, and the more likely they are to become your fans and customers.


This isn’t a discussion of demographics – that’s easy to get. And while age, race, gender, and income level can tell you a few things about a person, it isn’t nearly enough to make the kind of connection you need to build a tribe of raving fans and customers for life.


For that, you need to go to a whole new level.

Read more at www.itinerantentrepreneur.com
 

Wednesday, March 30, 2011

Is Blog Publishing Time Irrelevant?

With the ability for a blog post to reach tens of thousands on Twitter at all times of the day, is the time you publish your post no longer relevant?

With the ability to reach a huge audience using social media, and the way people use social media, has the time at which you publish your blog posts become irrelevant?


Let’s take a look at this, starting with some charty goodness.


From the beginning of this blog, I’ve posted 3 times per week. I did this because I’ve done daily blogging and it can get tiring. And knowing that generally speaking my audiences on other blogs are mainly in the United States and on each coast, I’ve been posting at 8 AM EST.


Now I’ve attended the HubSpot webinars that show lot’s of data on when to tweet and when to post. However your numbers are your numbers and mine are mine. So let’s see what mine say, and then I’ll show you how to get yours.

Read more at www.itinerantentrepreneur.com
 

Friday, March 25, 2011

Stop Wasting Time Commenting On Blogs

If you're commenting on the wrong blogs then you're wasting your time. Which are the right ones? Well, that all depends on who your customer is.

Blog commenting is great for many things – networking with blog owners and their audience, building backlinks, and building authority. However this strategy can bite you in the ass in a heartbeat if you miss one vital component.


That vital component? Commenting on blogs that your customers frequent.


This assumes however that you know who your customer is. Many don’t.


In case you’re in that boat, or wondering if you got it right, let’s look at how you define who your customer really is.

Read more at www.itinerantentrepreneur.com
 

Thursday, March 24, 2011

Time to get personal on social networks

Social Networking: You Better Start Getting Personal




Social Networking: You Better Start Getting Personal




Beach Flip FailOver the years the big social networking sites like Twitter, Facebook, and LinkedIn, aka “The Big Three” (as I call them), have experienced growth in the double digits. However all good things must come to an end, and so it is for these huge percentages.


A recent eMarketer report says that these heavies are now at the saturation point with certain age groups. Here’s some charty goodness for those of you who, like me, enjoy charts and pictures, preferably together.

Unless you think that social media is a complete waste of your time, what does the slowdown in growth mean to you and your ability to use social networking to generate business?
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