Use PPC and you get soaked - your budget can get eaten up in less than a day. Do it right, and you can spend much less time and money validating a niche you've found.
When I tell people I use paid strategies to drive traffic to my niche sites, they are a bit surprised. Thankfully when I show certain members of my most inner circle the click through rates and conversion numbers for my ads, they are quite surprised, in a positive way.
Many people getting into niche marketing look to free traffic methods to increase their search engine rankings. The idea is that once the site is sitting on the front page of Google people will come to the site, see the products, and make a purchase. Once you have the people on your site it should then be a “simple” matter of converting them with awesome copy right?
Uh, not so much.
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