The Biggest Advantage You Have Over Your Competition

My entire MBA program was focused on training managers to run large, public companies producing some kind of widget. Large companies like these have their advantages, but in today's social economy they're at a severe disadvantage.



Being small isn't bad. In fact, it's very good.



Find out what makes your business unique and especially suited for success in this economy.

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My ideal customer, the one I speak to the most here in these blog posts, is the owner of a small business providing either services or creating products, that wants to use the Internet to get more leads and sales. This entrepreneur is busy, doesn’t have time to do it all, knows it needs to be done, and is looking for someone to do it. This post is for you. Read more at dempseymarketing.com

 

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The Biggest Advantage You Have Over Your Competition

My entire MBA program was focused on training managers to run large, public companies producing some kind of widget. Large companies like these have their advantages, but in today's social economy they're at a severe disadvantage.



Being small isn't bad. In fact, it's very good.



Find out what makes your business unique and especially suited for success in this economy.

Amplify’d from dempseymarketing.com

My ideal customer, the one I speak to the most here in these blog posts, is the owner of a small business providing either services or creating products, that wants to use the Internet to get more leads and sales. This entrepreneur is busy, doesn’t have time to do it all, knows it needs to be done, and is looking for someone to do it. This post is for you. Read more at dempseymarketing.com

 

See this Amp at http://amplify.com/u/a14spx

Make Klout Work For You

Find out how to make Klout work for you and become an influencer for topics relevant to your business.

Amplify’d from dempseymarketing.com

When I first saw Klout my reaction was the same as many others – how in the hell does a company purport to measure the influence one has online when there are so many factors to look at? Well I’ve come around and here’s why. Read more at dempseymarketing.com

 

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How To Sell: Converting An Inquiry Into A Client

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Selling can be tough. It’s hard to know what to say that will make the difference. It can feel awkward because we have questions of appropriateness – We don’t want to be pushy, but we don’t want to give up if they might say yes. We just don’t know how we’re supposed to be to optimize our chances of success. Read more at dempseymarketing.com

 

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Finding Partners And Clients Using HitSniffer

There are many reasons to use real-time analytics, and not just because you have a data fetish like me. I mean... never mind.



We use HitSniffer for real-time analytics in addition to Google Analytics and ClickTale. One great way to use HitSniffer is to spot client and partnership opportunities.



In this short post today I show you how to do it. I think this post has more pictures than actual text. My kind of post

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Google Analytics doesn’t do this. And this IS what YOU want. Check out the following screenshot from HitSniffer:

Don’t mind the nav bar in the middle of the image – that’s  just there because my screenshot app can scroll faster than the bar can move down the page as it scrolls (which it does – very cool). This is one of the reasons that I chose to use WordPress comments on this blog after trying Disqus and LiveFyre – full integration with HitSniffer. Read more at dempseymarketing.com

 

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7 Tips For Building Your Business With Podcasting

Jon provides 7 solid tips for using this highly viable model for gaining more business.

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If you’re working with online content marketing to grow your business and you haven’t got a podcast yet, get one! Especially if you’re a consultant or solo entrepreneur. Seriously, I can’t think of a better way to really connect with customers and prospects and show your skills as a thought-leader, coach, or service provider than with a podcast. One year down the line after starting my own podcast it’s become the biggest source of lead generation for my business. Sure, all the other “traditional” online strategies work: I run a business blog, I’m active on Twitter, post videos from time to time and try and keep up with Google+ and Facebook. It’s the podcast, though, that people seem to connect with as they tell me it helps them really get to know me. Read more at dempseymarketing.com

 

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Slice And Dice Site Blog Traffic Like A Google Analytics Ninja

Only analytics ninjas need to read this one.

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Have you ever sat in your chair thinking, “Gee, I’d like to be able to compare the traffic my blog gets against the traffic my entire site gets?” Yes?! Then you’re in luck today my fellow data geek. The bottom line is this – if you want to attract and convert more of your ideal customers online you need to look at a few key data points: How people get to your site What they do once they get there Most importantly, what got them to convert to a lead And for that you need a website analytics package. We use three on all of our sites and those of our clients: Read more at dempseymarketing.com

 

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