Friday, December 23, 2011

Voting With Your Wallet: Stop SOPA And Supporting It’s Supporters

SOPA goes overboard in protecting content creators and threatens the free Internet. Vote now using your wallet and your words.

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If you don’t do business on the Internet in any way, shape or form or aren’t worried about having continued free access to information on the Internet don’t worry about reading this post. However if you enjoy not being told what you can and cannot see on the Internet along with not having government be heavy handed with companies alleged to be doing things they aren’t (the “innocent until proven guilty” thing) then please read and comment on this post.
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Wednesday, December 21, 2011

A Blueprint For Blogging Everyone Can Use

Wondering what to do now that you have a business blog? Use our blueprint for blogging and be blogging like a pro in 90 days or less.

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For many entrepreneurs and business owners blogging and social media are the last things on their mind. After all, it’s not like many of us are taught anything about blogging or social media in school. However the world has changed and we entrepreneurs must be sure to not only keep up but stay ahead of the curve. That’s where my blueprint for blogging will come in.


I’m happy to announce that we’ve begun development on a site that will make it super easy and fun to learn how to use blogging and other social media tools for business.

Read more at dempseymarketing.com
 

Monday, December 19, 2011

Next Level Lead Nurturing That Goes Beyond Email

What do you do when you're sick of writing emails for autoresponders? See how to implement game mechanics for next level lead nurturing.

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Using email for lead nurturing is a highly valid and well proven method. But let’s say you’re sick of writing email autoresponder series that last for months in addition to the virtual pile of ebooks that all sit in front of those autoresponders. What are your options at this point? Well you have a few, one of which I’d like to tell you about today as it’s a model now implemented here on the Dempsey Marketing site. To sum it up in a single phrase – it’s time to get your game on.
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Saturday, December 17, 2011

Calling All Entrepreneurs! Share Your Marketing Story With The World

Share your marketing success story with the Dempsey Marketing community and beyond in a 15-minute video interview.

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I’m looking for experienced entrepreneurs doing their own marketing and successfully earning customers. During our 15-minute interview we’ll discuss:



  1. Who you are and what your business is all about

  2. What you’ve found works best to bring in customers

  3. What you found didn’t work so well and why
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Friday, December 16, 2011

How To Put Experience Back Into Marketing

The goal of marketing is to enable an experience which creates a relationship that earns you a customer. Here's how marketing can do that

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Here’s the secret formula:


Marketing enables an -> Experience which creates a -> Relationship that earns you a -> Customer


Does your marketing enable an experience for your leads and customers? If not, you’ve got a problem.

Read more at dempseymarketing.com
 

Saturday, December 10, 2011

Goodbye Social Media Automation, Hello Conversation

Online influence metrics change the use social media automation to follow people on Twitter, get likes on Facebook and views on YouTube.

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Online influence metrics are changing the game again, and for the better.


Solid strategies – the ones that take time to take full effect and require a lot of thought and hard work – are going to win out over shortcuts.

I’ll say it plain – I’ve used tools to help me automate social media. I was under the false impression that I’d somehow miss out on information if I wasn’t following a lot of people, and that if I needed large numbers of “followers” and “fans” in order to help spread the word of Rob, meaning get clients.


I’ve recently found that impression to be patently false.

Read more at dempseymarketing.com
 

Friday, December 9, 2011

Is Your Inner Child Dead?

When a child approaches a new experience they see, feel, smell, sense and hear it. It's 100% immersive. Is your inner child still alive?

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Let’s face it, thanks to all the rules and other crap we’ve layered upon it, social media has become a chore. How much do we share other people’s stuff compared to our own? What kinds of numbers do we need for ROI. What’s my Klout score look like…


Crap crap crap crap crap.

The entire point of all this “online stuff’” is to attract the people you want to work with to you so that you can see if a relationship can be formed.
Read more at dempseymarketing.com